Another meeting or WebEx demo is scheduled - things are busy for me six months in as Sales Engineer for LogRhythm in the UK. I dial into the conference call and off we go. The first question that normally gets asked by one of my enthusiastic sales colleagues is "what's the driver for the project...?" To date the answer is usually "compliance".
I've worked with enterprise networks for over 10 years now and was responsible for designing, deploying and managing a large network for a leading Managed Security Services provider. When I designed the network, I paid no attention to log and event management. I knew that each of the products and technologies created logs and had their own management interface to allow me to view that information if needed. From what I've seen, this isn't an uncommon approach. It then happened......
... Friday night @ 17:00hrs, my phone rings and it's one of the sales managers on the phone: "Hi, can you create a report showing when John Doe has logged into the network over the past two weeks?" Ok, this isn't too much of a task for me I think, I can simply log into the domain controller and take a look at the security logs, export the information to excel, manually edit it and create a report. Then the same sales manager asks "I also want to know what websites John Doe has visited whilst logged into the corporate network. Oh, and can you tell me if they have also logged in remotely over the VPN? If I can have the reports on my desk Monday morning, that would be good." All of a sudden the fairly simple task becomes more complicated and will require the use of various different GUIs, tools and lots of my weekend!
...Back to the demo: As I walk through the console showing the customer how easy it is to run an investigation against any or all of the log sources, showing how to use the common events and classifications to apply filters (Origin Login = John Doe, Classification = Authentication Success) to the log data that LogRhythm has enriched and normalized, I then show how easy it is to use the displayed data

and create a graphical report.
I continue to demonstrate the power of tail in a troubleshooting or activity monitoring scenario and apply a filter showing URL and Origin Login = John Doe and we sit there in real-time watching the user's activity. It's about this point that the pin drops.

Yes the driver might be Compliance, but it's the additional operational features and visibility that LogRhythm provides that gets the technical operations team excited and actually sells the product more often that compliance on its own.
I wish I had paid more attention to my SIEM requirements when I designed the MSSP network all those years back. If I had I would have made it home much earlier that Friday night!


He's having the worst day of his life... over and over again.' 
The Wall Street Journal published an article this week titled 
This is the same problem that administrators face after the RFP process plays out and a product is selected and implemented. Once the Log Management/SIEM solution is in place, how do you use it to get the information that you need? Or more importantly, how do you take what you know and put it in a format that even your boss can understand? How a question is asked - or 

LogRhythm wins "Innovator of the Year" from SC Magazine. "This is not your father's log manager."